Fb customers bypass misinformation guidelines with anti-vaccine profile frames | Urban Mindfest

Three months after the corporate banned vaccine misinformation, CNBC has discovered proof of individuals utilizing considered one of Fb’s personal options to skirt its insurance policies. The corporate permits customers to create customized borders for his or her profile footage that they will then add in order that different folks can freely use them. The thought behind these is to allow people to point out assist for a trigger. However borders discovered by CNBC and Urban Mindfest specific the sorts of anti-vaccine claims Fb has tried to forestall from spreading.

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For example, Fb explicitly prohibits content material suggesting it is safer to get sick from COVID-19 than getting vaccinated towards it. But, most of the frames embody messaging the corporate ostensibly prohibits. “I trust my immune system, not a shot,” says one of many borders. One other one performs on Je suis Charlie, a slogan that got here out of the Charlie Hebdo capturing in 2015, and the 5G conspiracy theories that circulated at the beginning of the pandemic. “Je suis vaccine pour le 5G,” it says. Roughly translated, “I am vaccinated for 5G.”

Facebook anti-vax frame

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When CNBC reached out to Fb, it confirmed the frames violated its insurance policies and that it was working to take away them from the platform. As of the writing of this text, it is nonetheless potential so as to add the borders to your profile image. For essentially the most half, they’re additionally trivial to seek out. It isn’t clear how lengthy the pictures have been round, nor how many individuals have added them to their profile footage. Nevertheless, like different forms of anti-vaccine content material on social media, it seems solely a handful of individuals made most of the frames.

“We are actively promoting profile frames that encourage people to share their support for COVID-19 vaccines and removing any that break our rules,” a spokesperson for Fb instructed Urban Mindfest. “More than five million people globally have used one of these profile frames to express support for the vaccines, and more than half of people in the US on Facebook have already seen someone use one of our profile frames encouraging support for vaccines.”

The corporate additionally pointed us to a weblog put up it printed on Tuesday that particulars the utilization of pro-vaccine profile frames. Based on Fb, greater than 5 million of its customers have added the pictures to their profile footage. It additionally claims that greater than 50 % of Fb customers within the US have seen a profile with the frames it developed with assist from the US Division of Well being and Human Providers and Facilities for Illness Management and Prevention.

Replace 4:31PM ET: Fb has eliminated the 2 profile frames highlighted by Urban Mindfest after we contacted the corporate.  

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